The crown ritual
Three steps. Fifteen minutes. Every wash day.
Moisture is not a product, it is a sequence. Do these in order and your hair stops needing rescue.
01
Cleanse
Wet the bar, glide it root to tip twice, then work the lather with fingertips only. Shikakai lifts buildup without dissolving the oils your curl pattern needs.
02
Feed
Part damp hair into four sections. Trace the growth oil directly along each part, then massage for ninety seconds — circulation is the active ingredient.
03
Seal
Warm the butter between your palms until it turns to liquid, then smooth it down the shaft in a praying-hands motion. Never rake. Never rush.